Ovation
Sharon Arthofer of SIP Fresh Juice on Turning Samples Into Loyal Guests Copy
CEO interview on building franchise loyalty through sampling — relevant franchising lens but founder POV, not a multi-brand trend or operator takeaway.
Wetzel's Pretzels
4 stories mentioning Wetzel's Pretzels, newest first. Watch to get Wetzel's Pretzels news in your daily digest.
Restaurant Business
How Bill Phelps became the restaurant brand whisperer
Bill Phelps, who helped scale Wetzel's Pretzels, Blaze Pizza, and Dave's Hot Chicken, is now applying his operational approach to Mike's Red Tacos and other concepts.
QSRweb
Wetzel's Pretzels opens location inside West Palm Beach Walmart
Single co-branded retail location opening — too narrow to signal meaningful alternative channel strategy at chain level.
Ovation
Building an 80-Year Brand That Still Feels Personal with Jennifer Schuler of Handel’s Homemade Ice Cream
Handel's CEO on culture and scaling — thought leadership but no concrete strategy, technology, or market data that multi-location operators can act on.