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Potbelly

22 stories mentioning Potbelly, newest first. Watch to get Potbelly news in your daily digest.

Potbelly dossier · parsed activity

Deals

Partnership

← BD Patel

QQSR Magazine·Aug 18

Acquisition

← RaceTrac

2025·QQSR Magazine·Aug 17

Coverage

QQSR Magazine

Potbelly Introduces New English Toffee Shake

Single-brand limited-time shake launch—routine promotional announcement with no broader signal for multi-location operators.

7d agoPotbelly Menu & LTOs

FFast Casual

Potbelly signs deal to add 10 shops in Central Florida

Potbelly has agreed to expand with 10 new locations in Central Florida.

Aug 202 outlets Potbelly Real Estate & Development

QQSR Magazine

Potbelly Announces Back-to-School Promotions

Back-to-school BOGO offer — standard seasonal promotion with no operational or strategic takeaway.

Aug 20Potbelly Offers & Promos

QQSR Magazine

How Sandwich Chains Are Building Loyalty in a Crowded Market

Sandwich chains are using loyalty programs to differentiate in a crowded segment where the format's versatility—spanning indulgent to health-focused options—makes menu competition intense.

Aug 20Potbelly Cheba Hut Loyalty Martech

QQSR Magazine

Potbelly Continues to Expand National Footprint

Potbelly opened new locations and signed franchise development agreements in Q2 2026, continuing its expansion strategy.

Aug 17Potbelly Franchising

QQSR Magazine

Potbelly to Make Georgia Debut in September

Potbelly is opening its first Georgia location on September 1, marking the chain's expansion into a new state market.

Aug 17Potbelly Franchising

AAJC.com

Potbelly is rolling out sandwich shops in Georgia. Here’s where.

Potbelly is expanding its sandwich shop footprint into Georgia.

Aug 13Potbelly Real Estate & Development Franchising

NNation's Restaurant News

Menu Tracker: New items from Arby’s, Culver’s, and Starbucks

Several quick-service chains including Arby's, Culver's, and Starbucks have introduced new menu items, signaling ongoing product innovation across the sector.

Aug 7Arby's Culver's Menu & LTOs

QQSR Magazine

Potbelly Expands to Fort Belvoir in Virginia

Single military-base location opening — no meaningful signal for multi-location brand strategy or replicable model.

Aug 6Potbelly Real Estate & Development

QQSR Magazine

Potbelly Opens New Shop in Peoria, Arizona

Single-location opening in Arizona for a franchisee—routine news with no broader signal for chain-level operators.

Aug 6Potbelly Franchising

TThe Food Institute

Jersey Mike’s Faces a Skeptical Market

Jersey Mike's muted IPO response reflects investor caution on valuations and fast-casual sector outlook rather than operational weakness, as the franchise-model chain maintains solid unit economics de

Aug 5Jersey Mike's Chipotle M&A

QQSR Magazine

Potbelly Brings Back S’mores Cookie

Seasonal cookie return — routine limited-time promotion with no operator insight.

Aug 3Potbelly Menu & LTOs Offers & Promos

QQSR Magazine

Potbelly Opens at Fort Hood in Texas

Single military base location opening — no broader operational or market signal for multi-unit operators.

Jul 27Potbelly Real Estate & Development

QQSR Magazine

Potbelly Brings Back Kids Eat Free Promotion

Seasonal promotional re-run — routine offer with no data or broader competitive signal.

Jul 9Potbelly Offers & Promos

RRestaurant Business

Big flavors pop on menus

Ten restaurant chains including Portillo's, Potbelly, and Wingstop are leading menu innovation focused on bold flavor profiles.

Jul 6Portillo's Potbelly Menu & LTOs

NNation's Restaurant News

Menu Tracker: New items from Red Lobster, Starbucks, and Wingstop

Routine menu tracker — useful for competitive intel but no strategic signal beyond category participation.

Jul 2Red Lobster Starbucks Menu & LTOs

QQSR Magazine

Potbelly to Open at The National in Dallas’ Central Business District

Single-location opening in one market — no multi-location operator takeaway.

RRestaurant Dive

Potbelly focuses on growth under RaceTrac

Potbelly is pursuing growth strategies now that it operates under RaceTrac ownership.

Dec 22Potbelly M&A

RRestaurant Business

With its Potbelly acquisition, RaceTrac enters uncharted territory

RaceTrac acquired Potbelly, marking the convenience-store chain's entry into the restaurant segment.

Oct 27Potbelly M&A

RRestaurant Business

RaceTrac completes $566M acquisition of Potbelly

RaceTrac has completed its $566 million acquisition of Potbelly Restaurant Business.

Oct 23Potbelly RaceTrac M&A

CCSP Daily News

Potbelly’s sale to RaceTrac signals growing intensity in fight between fast food and convenience stores

Potbelly's acquisition by RaceTrac suggests convenience retailers are increasingly competing directly with traditional fast-food operators for food service market share.

Sep 10Potbelly M&A

RRestaurant Dive

Potbelly updates website, app as part of digital transformation

Potbelly has updated its website and app as part of a broader digital transformation initiative.

Jul 14Potbelly Martech