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Major chains including Panera, Qdoba, Applebee's, and others are featuring cheese-forward dishes on fall menus, signaling continued consumer appetite for indulgent, comfort-food ingredients.
Golden Chick has introduced its first queso product line.
Golden Chick is launching an energetic 'Gimme That Golden' campaign aimed at younger diners, signaling an attempt to modernize its brand positioning against larger QSR competitors.
Despite crowded promotional calendars, restaurant traffic remains under pressure; Sweetgreen partnered with Alice Waters on a salad while Golden Chick signals intent to increase marketing spend.
Golden Chick is launching a new marketing campaign, loyalty program, and digital-first strategy to compete in the competitive chicken tender category.
