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Dairy Queen appointed Phil Crawford as executive vice president and chief technology officer to oversee IT and retail technology across its global system of more than 7,800 restaurants, signaling the
Seasonal menu items tied to calendar holidays — promotional fluff with no operator or competitive relevance.
Multiple restaurant chains including Baskin-Robbins, IHOP, and others are incorporating TikTok-driven trends into their menus, signaling that social media virality has become a tangible factor in menu
Dairy Queen is expanding its use of AI-based ordering technology.
Dairy Queen is expanding AI drive-thru testing to more franchise locations, signaling continued industry movement toward automation of order-taking operations.