Taco Bell enlists Olivia Rodrigo to co-create Baja Blast iteration
Celebrity co-creation of limited-time beverages drives trial and social buzz—a scalable playbook for QSR brands chasing Gen Z traffic and shareability.
Coverage · 4 sources
- Taco Bell enlists Olivia Rodrigo to co-create Baja Blast iterationNation's Restaurant News · Aug 27
- Taco Bell Partners with Music Star Olivia Rodrigo for First-Ever Pink Baja BlastQSR Magazine · Aug 27
- Taco Bell, Olivia Rodrigo team up for Pink Lemonade Baja Blast drinkQSRweb · Aug 28
- Taco Bell Pours New Olivia Rodrigo-Themed Baja BlastBrand Eating · Aug 30