QSRweb
Taco Bell teams up with Tajín, Peso Pluma for new LTO lineup
Taco Bell is launching a limited-time offering featuring Tajín seasoning and a collaboration with artist Peso Pluma.
Taco Bell
170 stories mentioning Taco Bell, newest first. Watch to get Taco Bell news in your daily digest.
Nation's Restaurant News
Taco Bell launches Tajín menu
Taco Bell introduced three new Tajín-seasoned items, including a beverage, in a limited-time offering that represents the seasoning brand's largest quick-service restaurant collaboration to date.
Yahoo Finance
Sweetgreen and Yum Brands: Two Restaurant Stocks Still Reeling From the 2026 Cyclospora Outbreak
Sweetgreen and Yum Brands' stocks remain under pressure following a record cyclosporiasis outbreak traced to Taylor Farms de Mexico's shredded iceberg lettuce, with public restaurant chains bearing ma
Axios
Food safety crisis deepens for Taylor Farms with salmonella outbreak
Taylor Farms, a major North American produce supplier, faces a salmonella outbreak affecting major retailers and restaurant chains, signaling potential supply-chain vulnerability for foodservice opera
Nation's Restaurant News (Video)▶ Watch
Single-item menu launch promo — no strategic signal for multi-location operators.
Brand Eating
$1 Quesarito at Taco Bell on August 11, 2026
Routine promotional deal announcement with no strategic signal or competitive context.
Worcester Business Journal
Tennessee franchisee seeks to construct new Taco Bell in Worcester
Single-location franchisee real-estate permitting — no signal for multi-location brand strategy or operator economics.
Modern Restaurant Management
Five Key Takeaways from the Lettuce Recall
A Cyclospora outbreak linked to lettuce resulted in thousands of confirmed cases and dozens of hospitalizations, underscoring how produce recalls can directly affect restaurant operations and customer
Yum! Brands
Yum! Brands Completes Sale of Pizza Hut China to Yum China Holdings
Yum! Brands divested its Pizza Hut China operations to Yum China Holdings, streamlining its portfolio in the region.
Marler Blog
In 2011 CDC Called Taco Bell “Restaurant Chain A.” In 2026 FDA Named It in the First Sentence of Its First Advisory. Nothing Changed but the Decision to Type the Name.
The FDA named Taco Bell directly in a 2026 food-safety advisory, whereas the CDC had anonymized it as "Restaurant Chain A" in a 2011 outbreak investigation—a shift in disclosure transparency rather th
Restaurant Dive
Taco Bell, Taylor Farms Cyclospora case count hits 6K
Taco Bell and Taylor Farms' cyclospora outbreak has affected approximately 6,000 people, with most cases occurring before the removal of potentially contaminated lettuce.
Law Commentary
Taco Bell and Taylor Farms Face Proposed Class Action Over Cyclospora Outbreak
Taco Bell and Taylor Farms face a proposed class action lawsuit related to a cyclospora outbreak, signaling potential liability exposure for QSR chains linked to contaminated ingredient suppliers.
Brand Eating
Taco Bell Tests New Cheesy Enchilada Dipping Taco
Single-item test menu — consumer content with no multi-location operator implications.
Nation's Restaurant News
Taco Bell has redesigned its loyalty program
Taco Bell redesigned its loyalty program with features including a 'My Menu' tool that saves favorite orders and customizations and personalizes recommendations.
Restaurant Business
Taco Bell said too little too late about its food safety crisis
Taco Bell faced criticism for delayed communication during a cyclospora outbreak linked to its lettuce supply, suggesting that slow crisis response can undermine consumer trust even after corrective a
facebook.com
Chipotle has opened its first location in Mexico, aiming to sell its American-style Mexican food. The U.S. fast-food chain says it can succeed south of the border, where Taco Bell has failed twice. Some locals are embracing it — as American cuisine. https://wapo
Chipotle opened its first Mexico location and believes it can succeed where Taco Bell exited twice, with some local consumers viewing it as American cuisine rather than authentic Mexican food.
QSR Magazine
Taco Bell Introduces Reimagined App Experience
Taco Bell launched a redesigned app amid strong digital adoption, with nearly half of U.S. sales now flowing through digital channels and loyalty membership growing 30 percent year-over-year.
Yahoo Finance
Salmonella Hits Chipotle As Taco Bell’s Lettuce Outbreak Claims Its First Deaths
Chipotle faces a jalapeño recall amid broader food safety challenges across quick-service chains, including a separate lettuce-related outbreak linked to deaths at Taco Bell, signaling renewed pressur
Yahoo Finance
YUM's $2.7 Billion Pizza Hut Exit Could Unlock the Next Growth Phase
YUM! Brands is exiting Pizza Hut for $2.7 billion, a move that signals potential portfolio streamlining and debt reduction to prioritize faster-growing brands like KFC and Taco Bell.
Yahoo Finance
YUM Drops 10.4% in a Month: Is This Sell-Off a Buying Opportunity?
YUM! Brands has declined 10.4% in the past month; the company's near-term trajectory may hinge on Taco Bell's recovery, KFC productivity gains, and the Pizza Hut sale outcome.
Yahoo Finance
YUM Stock Slides — Michigan Warned Taco Bell Weeks Before Public Cyclospora Alert, Report Says
Michigan health officials contacted Yum! Brands about a cyclospora outbreak on July 2 before a public alert, suggesting potential gaps in outbreak communication protocols between regulators and major
QSRweb
Bloomberg: Taco Bell told of potential contaminated lettuce July 2
Taco Bell was notified of potentially contaminated lettuce on July 2, according to Bloomberg reporting.
Bloomberg.com
Taco Bell Met With Michigan on Parasite Weeks Before Recall
Taco Bell met with Michigan health authorities regarding a parasite issue weeks before a public recall was announced, suggesting potential early coordination between the company and regulators on a fo
Yahoo Finance
Sweetgreen drops 7%, Yum falls 2% as Michigan cyclospora deaths rise to 2
Sweetgreen and Yum! Brands stocks fell on news of rising cyclospora deaths in Michigan, with Sweetgreen facing consumer confidence concerns and Taco Bell dealing with confirmed sales impact.
Yahoo Finance
Taco Bell credits its loyalty program for digital sales growth
Taco Bell attributes recent digital sales growth to its loyalty program and plans a redesigned app for Q3, signaling confidence that deepened customer relationships can sustain momentum in mobile orde
Brand Eating
Taco Bell Offers $1 Meximelt Deal on August 4, 2026
Limited-time $1 menu item — routine promotional tactic with no broader operator takeaway.
Fast Casual
Traffic counts show signs of recovery post Cyclospora
Traffic at fast-casual restaurants shows signs of recovery following a Cyclospora outbreak.
QSR Magazine
QSR 50 2026: Top 50 Fast-Food Chains, Ranked by Sales
QSR Magazine's annual QSR 50 ranking lists the top 50 limited-service restaurant chains by U.S. system-wide sales, based on data collected directly from companies between March and May 2026.
Restaurant Business
What does a Pizza Hut-less Yum Brands look like?
Pizza Hut's sale to a new owner is expected to close this month, freeing Yum Brands to concentrate resources on Taco Bell and KFC.
Yahoo Finance
Taco Bell outbreak deals blow to parent company's finances
Taco Bell's association with a cyclospora outbreak in July drove down sales and foot traffic, triggering a stock decline for parent company Yum! Brands—illustrating how swiftly food-safety incidents c
Brand Eating
Taco Bell Tests New Creme Brulee Crunchwrap Slider
LTO test item with no data on rollout plans, sales impact, or strategic positioning.
Brand Eating
Taco Bell Welcomes New Pepper Jack Steak Nacho Fries
Limited-time fries variant — consumer product announcement with no signal on margins, velocity, or chain strategy.
Restaurant Business
Yum Brands doubles down on loyalty at Taco Bell and KFC
Yum Brands is expanding loyalty program personalization and AI tools at Taco Bell and KFC to strengthen direct customer relationships.
Investor's Business Daily
Fast-Casual Chain Tops Buy Point, While Lettuce Crisis Fades For Taco Bell. Starbucks Is Turning Around.
Stock-market chatter about brand valuations — not actionable for operators managing chains.
Nation's Restaurant News
Taco Bell’s cyclospora-driven sales declines have moderated ‘materially’
Taco Bell's traffic decline from a cyclospora outbreak has slowed following promotional spending, signaling recovery momentum in the brand's customer return efforts.
Yahoo Finance
Yum! Brands (NYSE:YUM) Reports Q2 CY2026 In Line With Expectations
Yum! Brands met Q2 2026 revenue expectations at $2.17 billion (up 12.2% YoY) while beating profit estimates with non-GAAP EPS of $1.62, suggesting operational consistency despite a competitive QSR env
CNBC
Yum Brands reports mixed results but gives no update on Taco Bell cyclospora outbreak
Yum's mixed earnings alongside unresolved Taco Bell food-safety disclosure gap raises questions about incident impact on same-store sales and brand trust recovery timing.
Foodservice Equipment Journal
Former Taco Bell MD moves to Pret in international president role
A former Taco Bell managing director has joined Pret as international president, signaling the coffee chain's push to expand beyond its core U.K. market.
Nation's Restaurant News
Taco Bell’s latest plan to win back customers: $1 Mexican Pizzas
Taco Bell is launching a $1 Mexican Pizza promotion, its second dollar deal in a week, as it works to reverse double-digit traffic declines tied to a cyclospora outbreak.
Brand Eating
$1 Mexican Pizza at Taco Bell on July 28, 2026, from 8AM to 11:59 PM PT
Day-specific flash deal on a single item — typical QSR traffic driver, no broader strategic signal for multi-location operators.
Nation's Restaurant News (Video)▶ Watch
Nation's Restaurant News reports on a cyclosporiasis outbreak investigation, rising restaurant bankruptcies and closures, and new marketing campaigns from major chains.
Brand Eating
New at Taco Bell: Crispy Chicken Chipotle Bacon Melt Burrito
Routine new menu item announcement; useful for competitive tracking but no operator insight into strategy or performance.
QSRweb
CDC expands scope of Cyclospora outbreak, adds four new states
The CDC expanded a Cyclospora outbreak investigation to include four additional states beyond those initially identified.
Restaurant Business
The problem with $4 gas
Gas prices have returned to $4 per gallon, which a restaurant finance newsletter suggests may constrain customer traffic.
WSJ
Exclusive | Inside Taco Bell’s Rush to Contain Cyclospora
Foodborne illness crisis management and outbreak containment are critical operational and brand-defense issues for any multi-location chain.
Yahoo Finance
Taco Bell Offers $1 Lettuce-Free Enchirito to Win Back Customers Post-Parasite
Taco Bell is offering a $1 lettuce-free enchirito to recover from a parasite outbreak that deterred customers.
Restaurant Dive
Taylor Farms lettuce didn’t contain parasite behind diarrhea outbreak, FDA says
The FDA ruled out a parasite as the cause of a diarrhea outbreak linked to Taylor Farms lettuce, calling an earlier detection a false positive, though the supplier to major chains including Walmart an
Restaurant Business
Mark King is back in the restaurant business with Jack in the Box
Veteran QSR operator returns to turn around struggling burger chain — signals board confidence in operational restructuring at major franchise system.
