WSJ
McDonald’s Gives Its Restaurants an AI Makeover
McDonald's is deploying AI technology across its restaurant operations, signaling a broader industry shift toward automation in customer-facing and back-of-house functions.
395 stories mentioning McDonald's, newest first. Watch to get McDonald's news in your daily digest.
McDonald's is deploying AI technology across its restaurant operations, signaling a broader industry shift toward automation in customer-facing and back-of-house functions.
Single-brand ad controversy — watch for PR/brand safety implications, but no broader chain marketing takeaway.
McDonald's suspended its AI-powered ordering system following widely shared incidents of order failures.
McDonald's is discontinuing its drive-thru AI initiative, while Dunkin' is launching a campaign aimed at strengthening customer loyalty.
McDonald's AI ordering pause is a cautionary tale, but viral failure stories often mask real operational progress elsewhere — focus on your own test data, not headlines.
McDonald's has ended its AI-powered drive-through pilot after the system made notable order errors, signaling challenges in deploying machine learning to high-volume customer-facing operations.
McDonald's has paused its AI-powered drive-through ordering system, signaling potential challenges in deploying conversational AI at scale in quick-service operations.
McDonald's has discontinued its AI drive-thru ordering pilot, signaling potential challenges in deploying automated ordering technology at scale.
McDonald's discontinued its AI ordering pilot while competitors continue expanding automated ordering technology, suggesting uncertainty about the technology's operational viability or return on inves
McDonald's is increasing investment in digital marketing.
Analysis of why McDonald's loyalty model benefits from personalization AI — illustrates the case for point-value segmentation that competitors must now match.
McDonald's attributes satisfaction gains to speed and personalization (AI-driven) — a clear signal that AI-powered ordering and recommendations are now baseline expectations.
McDonald's reported slowing sales growth attributed to impacts from the Mideast conflict.
McDonald's is implementing data-driven customer experience improvements across its ordering systems.
McDonald's is adopting generative AI as part of a broader industry shift toward automation in restaurant operations.
McDonald's aims to reach 250 million rewards members by 2027, signaling intensifying competition among quick-service restaurants to deepen customer loyalty through personalized engagement.
McDonald's is launching CosMc's, an alien-themed restaurant concept focused on slushes and grab-and-go service, signaling the chain's interest in beverage-led formats beyond traditional fast food.
McDonald's is deploying a Google-powered AI chatbot to assist restaurant workers, suggesting the chain is exploring automation to address labor efficiency challenges.
McDonald's is pursuing U.S. growth and exploring drive-thru AI applications, signaling a push toward automation and domestic market expansion.
Major restaurant chains are reviving nostalgic characters and past marketing campaigns—from McDonald's Grimace to Burger King's Spongmonkeys—signaling a shift toward leveraging cultural memory as a di
McDonald's AI-powered drive-thru has drawn criticism on TikTok, signaling potential public relations challenges for restaurant automation initiatives.
McDonald's drive-thru AI systems are producing incorrect customer orders.
McDonald's AI ordering system has drawn complaints from TikTok users reporting malfunctions, signaling potential friction in the chain's digital ordering rollout.
McDonald's AI ordering system has drawn viral attention on TikTok, suggesting the technology is generating consumer conversation and engagement.
Input costs may decline in 2023, which could improve profit margins for McDonald's and other restaurant operators.
McDonald's announced plans to accelerate restaurant expansion while simplifying certain operational programs.
McDonald's exceeded profit forecasts while attracting lower-income diners, signaling value positioning's resilience in a competitive QSR market.
McDonald's is tightening franchise ownership rules while seeking new franchisees, signaling a potential shift in how the chain manages its franchise system.
McDonald's restaurants in Russia have reopened under a new local brand following the company's exit from the market, removing the Big Mac and other signature menu items.
McDonald's is using personalized loyalty features to compete with food-delivery aggregators.
McDonald's announced support for diverse restaurant owners, signaling continued commitment to franchisee diversity initiatives.
Wendy's and Google are collaborating on AI technology for drive-thru ordering, signaling growing investment in automation to streamline restaurant operations and labor challenges.
McDonald's and Hudson are piloting AI-powered drive-thru and checkout systems in Chicago, signaling automation's expanding role in quick-service operations and raising questions about labor displaceme
McDonald's has raised pay for U.S. restaurant workers, reflecting broader labor market pressures in the quick-service sector.
McDonald's is expanding its loyalty program to all U.S. locations, a move that signals the chain is doubling down on direct customer data and repeat-visit incentives as competition for traffic intensi
McDonald's launched a new loyalty program designed to strengthen its digital and drive-thru channels.
McDonald's beat revenue estimates, driven in part by strong U.S. drive-thru demand, signaling continued consumer reliance on off-premise dining channels.
Corporate benefits policy may signal wage/benefits pressure among quick-service chains competing for talent.
McDonald's has deployed AI at drive-thru locations that predicts customer orders before they're placed, signaling the chain's push to optimize throughput and personalization in high-traffic ordering s
General opinion piece on data privacy and McDonald's data practices — not an operator-facing business development story.
McDonald's acquired an AI company for $300 million, signaling continued investment in technology infrastructure across its operations.
McDonald's has established new animal welfare standards for chickens in its supply chain.
McDonald's has made changes to the Big Mac as it navigates a broader restaurant industry slowdown.
McDonald's is prioritizing technology and faster service as part of its U.S. turnaround strategy.
A McDonald's operator faces a lawsuit following a hepatitis A exposure incident at one of its locations.