KFC appoints first-ever ‘global chief brand officer’ as fast-food chain faces fierce competition
KFC created a new global chief brand officer role, signaling intensified focus on brand management amid competitive pressures in fast food.
6 stories · last 7 days by relevance
KFC created a new global chief brand officer role, signaling intensified focus on brand management amid competitive pressures in fast food.
KFC Global appointed Amy Ellis Durini as Chief Brand Officer in a newly created role, reporting to CEO Scott Mezvinsky starting November 2026, to lead global brand strategy and loyalty initiatives.

Kayla Edidin has taken a majority stake and COO role at Red Door Brands following a challenging period for the franchise operator, signaling a leadership transition aimed at stabilizing the company.

Wendy's will remain public after activist investor Trian withdrew its take-private proposal, while the chain appointed a new CMO focused on marketing and customer growth—signaling continued operationa
Starbucks veteran Rob Dellinger has joined Whataburger as Vice President of Restaurant Technology, signaling the chain's push to strengthen its digital and operational infrastructure.
KFC franchise operator Gerard Nicholas was recognised for 50 years with the brand, signalling the value of long-term franchisee loyalty in the QSR sector.