10 stories · last 7 days by relevance
KFC Global appointed Amy Ellis Durini as Chief Brand Officer in a newly created role, reporting to CEO Scott Mezvinsky starting November 2026, to lead global brand strategy and loyalty initiatives.
Harri finished deploying its workforce management platform across all 2,112 U.S. Jack in the Box locations in a five-month rollout completed December 1, 2025, signaling a major shift toward centralize
Wendy's will remain public after activist investor Trian withdrew its take-private proposal, while the chain appointed a new CMO focused on marketing and customer growth—signaling continued operationa
McDonald's loyalty program collects granular customer data including visit frequency predictions and churn scores, illustrating how QSR operators now build detailed behavioral profiles that extend wel
Burger King is running a weeklong promotional series for Royal Perks members from September 14–20, anchored around National Cheeseburger Day with daily deals including a free Rodeo Burger and buy-one-
McDonald's is testing whether international markets can sustain growth through value deals, menu innovation, and loyalty initiatives despite ongoing consumer pressure.
Major QSR's first-ever loyalty program represents a late-to-market entrant entering a table-stakes competitive battleground with 100+ units expected.
Over half of Americans support rounding up purchases for charity, signaling potential for QSRs to mobilize customer bases for fundraising tied to education, hunger, and disaster relief causes.
Taco Bell partnered with Olivia Rodrigo to co-create a Baja Blast variant, signaling continued celebrity collaboration as a lever for beverage differentiation in QSR.
Smashburger renewed its Arizona State University athletics sponsorship for a third consecutive year, expanding its presence at game-day activations.