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Panera makes major change to how customers earn rewards
Panera modified its rewards program structure, signaling an effort to deepen customer retention through revised earning mechanics.
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Panera modified its rewards program structure, signaling an effort to deepen customer retention through revised earning mechanics.
Fast Casual Executive Summit (Oct. 4-6 in Arlington, Texas) will explore how integrating fragmented tech systems into a unified customer view can improve returns for fast casual brands.
Farmer Boys is discounting its Big Cheese cheeseburger to $3.99 for rewards members on National Cheeseburger Day, a promotional move that signals chains are using calendar-driven occasions to drive lo
Capriotti's is running a month-long promotional campaign in September offering weekly deals to rewards members, part of its 50th anniversary marketing push.
Dillas Quesadillas is running loyalty-program promotions tied to National Queso Day and National Quesadilla Day across its 11 Texas and Louisiana locations.
Pokeworks is running September-long promotions including tiered bonus points for loyalty members and Labor Day offers, signaling continued focus on member engagement and seasonal traffic drivers.
Case study of a regional chain's loyalty marketing leadership — useful for peer benchmark, but limited to vendor audience context.