15 stories · last 7 days by relevance
Loyalty programs alone are insufficient to boost visit frequency at QSRs; making loyalty interactions more relevant to individual customers is needed to drive repeat visits.
PAR Technology launched Guest360, a guest data platform that tracks restaurant customers across transactions regardless of loyalty program enrollment, designed to work with its existing Punchh loyalty
Canadian Tire and Tim Hortons have launched a partnership to enhance their loyalty programs.
Haidilao has adopted Infobip's data-driven personalization platform to enhance its global loyalty program, suggesting the chain is investing in customer retention tools as it expands internationally.
Loyalty programs are increasingly serving as data collection tools rather than purely transactional offers, enabling restaurants to build first-party customer insights.
An e-commerce risk expert has identified fraud as a significant vulnerability in restaurant loyalty programs.
QSR Magazine reports that value incentives are undermining restaurant loyalty programs, suggesting operators may need to reconsider how discounts and deals interact with program retention strategies.
Bloom Intelligence reports that high-frequency restaurant guests (10+ visits) represent 2.7% of typical guestbooks, suggesting modern segmentation strategies now layer behavioral signals beyond tradit
Restaurant operators are increasingly shifting focus from transaction-based metrics like cover counts to guest lifetime value, suggesting a broader industry move toward understanding and retaining ind
Vendor-published loyalty ROI data claims high returns, but lacks named restaurant customer case studies or implementation specifics.
Vendor content on tier-program UX best practices — useful reference for loyalty designers, but no news about brand deployments or competitive shifts.
Vendor content marketing on share-of-wallet and frequency strategy — generic framework with no restaurant brand case study or product announcement.
Consumer-facing promotional listicle with no operator insight into loyalty program mechanics, effectiveness, or multi-location deployment strategy.