16 stories · last 30 days by relevance
Commerce media platforms struggle with measuring ad impact due to probabilistic attribution and modeled incrementality, but in-store data offers a potential solution to verify whether digital ads tran
Operators who share physical space face pressure to align menus across brands, raising operational and brand-consistency questions.
Revenue management piece on hidden leaks in comp-set analysis — relevant for multi-unit operators rethinking how they benchmark and optimize pricing strategy.
Home Depot expanded its pro loyalty program to include 7-Eleven and Jimmy John's as partners, with offerings refreshed quarterly across lifestyle and business categories.
Chipotle's COO discussed loyalty and rewards strategies on a podcast, signaling the chain's focus on repeat customer engagement through gamified or incentive-based approaches.
McDonald's unveiled a comprehensive strategy called McDonald's Next at its worldwide convention in Las Vegas, signaling the company is positioning itself to adapt across multiple business dimensions.
Mike's Hot Honey launched a multichannel soccer-themed campaign as part of its "Drizzle The Mike's" platform, which aims to position the brand around culturally relevant moments.
The National Restaurant Association sent Congress a letter on June 17 requesting protection for THC drinks, marking a shift in the industry's public stance on cannabis products.
DoorDash launched a conversational shopping assistant called 'Ask DoorDash' that lets customers build carts by describing what they want or uploading recipe images, signaling a shift toward natural-la
PepsiCo and Mars are using TikTok Shop's e-commerce features to drive sales and inform product development, signaling that social commerce platforms are becoming direct channels for consumer feedback
Broad H1 marketing spend trends mention AI but lack restaurant-specific data or outcomes.
CLV and repeat-purchase metrics apply broadly, but no restaurant-specific insights or case study provided.
Celebrity beverage brand partner strategy — marginal interest unless multi-unit restaurants are exploring similar fitness/lifestyle co-branding for loyalty.
Generic guide to AI ad tools for hospitality — lacks restaurant-specific case studies or ROI numbers to guide multi-location brand investment decisions.
Generic mood-based marketing framework — lacks restaurant-specific case study or data to validate applicability to QSR/casual operators.
Restatement of mood-marketing concept without restaurant operator data or evidence of booking-volume lift.
